Inside the BBH Rebrand | Oded Shein, Design Director

When BBH did their first rebrand in 44 years, motion was at the centre of it. The man behind that motion is Oded Shein, newly appointed Design Director at BBH London and one of the most interesting voices in the industry right now. In this episode we get into the full picture: a non-linear career through Byte, Jellyfish, mental health tech, and the music industry, before landing at BBH. We talk Cavalry, kinetic typography, the relationship between sound and motion, and why he wants motion to be "alongside" rather than first or last. A genuinely useful conversation for anyone working in motion, branding, or trying to figure out their next move in this industry. Topics covered: 00:00 Intro and the non-linear career path 04:01 What working in the music industry teaches you about motion 08:02 Cavalry: how he started and how he uses it now 13:05 Motion design vs animation: how to actually explain it 16:35 How motion designers should explain their craft to agencies 20:51 Inside the BBH rebrand: motion principles and the 50fps rule 27:16 Building a network when you're an introvert 30:43 Stepping up to Design Director and why motion belongs at the table 34:07 AI in motion: the honest take 36:51 One piece of advice for motion designers looking to level up About Oded Shein Oded Shein is the newly appointed Design Director at BBH London, where he led the motion behind their first rebrand in 44 years. Before BBH he worked across agencies including Byte and Jellyfish, plus stints in the music industry and mental health tech. He's a power user of Cavalry, deeply passionate about kinetic typography, and teaches motion theory to younger designers. Subscribe for monthly conversations with creative directors, motion designers, brand strategists and studio leaders at the forefront of the industry. Follow BBH: https://www.instagram.com/bbhblacksheep/ Follow Oded: https://www.instagram.com/oded.design/ Follow OK Social: https://www.instagram.com/oksocial_ Months in Motion is produced by OK Social, a London-based motion design studio. #MotionDesign #BBH #DesignPodcast