Ep. 023 - Sounds of Social: Why Emerging Artists Are Becoming Influencers

Disruption is on the way, and Silicon Valley's tech giants have an appetite for it. In episode 023 of Social Minds, we're joined by Anya Du Sauzay, head of digital marketing at Sony Music Entertainment / Syco Music, to find out how social media has altered the way new artists are discovered and marketed. In this, we explore how important social media, brand partnerships and algorithmic Spotify playlists are to today's rising stars—and vice versa. It's clear that social has changed music forever, but is it a threat to the industry or a new opportunity?