Inside the South African Loyalty Awards: What We Learned from a Year of Loyalty Innovation (#805)

This episode is sponsored by Tally – the loyalty platform from Phaedon.Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.See what’s possible at TallyLoyalty.com---------------------------------------------------------------------------Fresh from the 8th South African Loyalty Awards and International Leaders in Loyalty Summit in Cape Town, Lisa Brightwell sits down with Amanda Cromhout, CEO & Founder of Truth Loyalty and Chair of the South African Loyalty Awards, to reflect on one of the biggest moments in the South African loyalty calendar.Amanda shares the standout insights from the summit, from AI and consumer psychology to loyalty economics, customer lifetime value and the power of ecosystems. She also takes us behind the scenes of the awards, including why FNB eBucks and Shoprite Xtra Savings continue to stand out, what challenger brands can do to get noticed, and why the awards celebrate commended and highly commended teams alongside category winners.The conversation also looks at how the International Leaders in Loyalty Summit has evolved from a small classroom gathering into a global loyalty community—and what Amanda hopes to bring to its next chapter.Hosted by Lisa Brightwell.Show Notes:1)Amanda Cromhout2) International Leaders in Loyalty Summit in Cape Town3)South African Loyalty Awards4) Truth Loyalty5) The Courage to be Disliked - Book Recommendation