How do you turn a legacy brand into a modern customer growth engine? In this episode, Meta Karagianni talks with RQI Partners' SVP of Marketing, Russell Griffin, about aligning sales and marketing…
How do you drive growth when buying is more complex, AI is changing how customers research, and speed matters more than ever? In this episode, host Meta Karagianni talks with former Thomson Reuters…
How do you move from "more campaigns" to a truly customer-led growth system? In this episode, Avanade Chief Growth Officer Ruth Rowan joins host Alisha Lyndon to share how she's aligning marketing,…
What does it take to lead a marketing function at the center of data-driven transformation, AI disruption, and rapidly shifting buyer expectations? In this episode, Jennifer Jackson outlines how…
What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one…
As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu's three-year transformation journey moved marketing from the sidelines to the front line of…
How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp's Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM…
What does it take to make client centricity more than a slogan? Margaret Franco, CMO, Duco, reveals how aligning product, sales, and marketing unlocks growth in today's demanding B2B landscape.
In this episode of the Account-Based Marketing podcast, Heather Adkins shares the art and science of scaling ABM through sector-driven teams, AI-powered agents, and a relentless client focus.
In this episode, Oli Hammans and Gabriella Sellers, Global ABM Leaders at EY, reveal how EY is scaling ABM by combining smart account prioritization, close client engagement, and cross-functional…
