52 Weeks of Hustle - Team Golf's Cold War Just Ended

🎙️ New Episode Alert — “Team Golf’s Cold War Just Ended: How the PGA and LIV Both Won, Both Struggled, and Both Made Golf Bigger Than They Found It” For four years, the golf world has been divided into two camps: PGA vs. LIV. The easy story today is that the PGA won and LIV lost. I think the real story is much more interesting. This week on 52 Weeks of Hustle, I break down what each side actually gained from the fight, what each side paid for it, and why golf itself may ultimately be the biggest beneficiary. ⛳ 3 Hustle Hot Topics: 💰 How LIV permanently changed player compensation — even for the golfers who never left the PGA Tour. 🏌️ Why LIV’s team format and global strategy may have changed the blueprint for how professional golf is packaged and sold. 📺 Why the PGA Tour’s ability to retain its audience, major events and development pipeline ultimately proved the power of an established sports institution. We also dig into what both sides paid along the way — billions in investment, lost stars, increased player costs and four years of a fractured product for golf fans. And maybe the biggest winners of all? The players. The competition fundamentally changed what elite golfers can earn and forced the entire business of golf to evolve. One of my biggest takeaways: Sometimes the most important outcome of disruption isn’t who wins the fight. It’s what the fight forces everyone to become. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.