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Podcast Episode

#104: Low Capacity & Live Events: Behind the Scenes of the Aligned AI Summit

Soulful Sales With Ruth Poundwhite··29 August 2026·28 min

About this episode

I ran my first summit back in 2022, and I told everyone afterwards that I would probably never do it again. And yet, this year I am back to run my seventh event, running more events than I ever have on the same amount of energy, and this episode - where I'm joined by my business buddy Destini Copp - is a behind-the-scenes look at how and why I'm doing it.I’m sharing what’s changed since that first summit, from treating live events as less of a make-or-break moment to building in more systems, support and downtime around them. I also get into why I keep coming back to live events despite the energy they require - including the list growth, connections, sales and unexpected longer-term opportunities they can create. And, of course, AI has changed so much about what’s possible for me. I’m sharing what I now hand over to AI to reduce the grunt work and mental load, what I deliberately keep control of myself, and how I’m creating events in a way that leaves me with more capacity for the human connection that matters most.🎧 Tune in to hear: Why I keep coming back to live events  Planning events around low capacity  What I’m handing over to AI  What I still keep control of myself  The unexpected benefits beyond immediate sales💭 [12:43] "One of the key things that I took away from our conversations was the fact that I just have to decide that it is not as big of a deal in my head as I was making it."💭 [14:30] "The most important thing for me is that I'm the decision maker, in my business, and I know the vision that I have for my events and like what's the transformation I want people to walk away with."💭 [22:00] "We've got the capacity to connect with people, we've got the capacity to be the strategist in our business rather than being stuck in all the grunt work and other stuff."🔗 Links Mentioned:Get your free ticket to the Aligned AI Summit (8–11 September)Upgrade your ticket with the AI Power PackAligned AI Lab (join on a 7-day free trial)My free community Quietly AmbitiousDestini Copp (her AI in Action Summit lands just after mine, so keep an eye out)Skool, where I run my communities and eventsThe Skool link above is an affiliate link, which means I'll earn a commission if you sign up. Costs you nothing extra.QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.