Episode 56: Tech's Role in Shaping an Iconic Juice Brand with Alexis Parra of Nékter Juice Bar

Alexis Parra, Chief Visionary Officer at Nékter Juice Bar, shares how tech is shaping growth for the fast-expanding juice and smoothie brand. She shares how digital channels drive the business, with the app generating about a third of orders and more than half of sales coming from third-party delivery. Parra also covers menu innovation and how travel and life experiences have helped shape her approach to building the brand.