How Are we Rethinking B2B in Beauty Through Marketplace and Experience with Anthony Saniger #243

Anthony Saniger is a board member at Beauty Rep and a consumer-focused brand builder with over 17 years of experience across the beauty, fashion, and wellness industries. He brings a strong blend of strategic vision and creative execution, helping brands grow by building meaningful connections with their audiences and positioning themselves effectively in competitive markets. Anthony actively invests in and advises brands across CPG, beauty, and hospitality, using his entrepreneurial perspective to drive growth, innovation, and long-term brand value. In this episode we cover: 00:00 - Intro 01:27 - From Consumer Brands to Beauty Rep 03:57 - Fixing Inefficiencies in Traditional B2B 07:07 - Centralizing Vendor Management and Timing 09:14 - The Challenge of Building a Two-Sided Marketplace 11:23 - Designing B2B Products That Drive Revenue 13:09 - What Companies Still Get Wrong About Marketplaces 15:34 - Entering Niche Industries and Uncovering Inefficiencies 17:27 - Exploring Potential in Aesthetic and Longevity Industries 18:56 - Anthony's Favorite Activity To Get Into a Flow State 19:30 - Anthony's Piece Of Advice For His Younger Self 20:25 - Anthony's Biggest Challenges at Beauty Rep 22:00 - Instrumental Resources For Anthony's Success 23:26 - What Does Success Mean for Anthony Today 25:40 - Get In Touch With Anthony Get in touch with Anthony: Beauty Rep Website Anthony's LinkedIn Mentions: Keri Concannon Olivia Schmid Brené Brown ZO Skin Health, Inc. Books: "Delivering Happiness" by Tony Hsieh Tag Us & Follow: Facebook LinkedIn Instagram More About Akeel: Twitter LinkedIn More SaaS Podcast Episodes SaaS Consultants How To Value Your SaaS Company