The Fan, the Brand and the Music

Making a Scene Presents - The Fan, the Brand and the Music Why the Future of an Independent Music Career May Depend Less on Finding More Listeners and More on Building Better RelationshipsThere is something wonderfully strange about the modern music business. An independent artist can sit in a bedroom in Georgia, make a record, distribute it around the world, reach listeners in countries they have never visited, sell a ticket directly to someone three states away and talk to a fan on the other side of the planet before breakfast. The machinery that once required record companies, distributors, radio promotion departments, warehouses, retail stores and a fair amount of begging is now available to almost anyone with a laptop and enough patience to remember seventeen passwords.Yet somehow, after all this technological progress, many artists know less about their actual fans than the local bar band knew thirty years ago. http://www.makingascene.org