How To Stop Wasting Money on Google Ads ft. John Sanders

Is Google Ads actually worth it for your practice, and if so, how do you know you're doing it right? 🤔 This week, Uriah talks with John Sanders of RevKey, who's spent years running Google Ads almost exclusively for therapists (90% of his clients, to be exact). He breaks down what a solid return on ad spend really looks like, the handful of mistakes that quietly burn through budgets, and why most practice owners are better off leaving this one to the pros. If you've tried Google Ads before and gotten burned, or you're just starting to wonder if it's worth exploring, this episode will help you think about paid search a lot more clearly. What you'll learn: What kind of return on ad spend is realistic for a well-run Google Ads campaignThe two biggest budget-draining mistakes therapists make — including targeting the wrong household incomesThe minimum monthly budget you actually need to see results Resources/Links: Check out RevKey to learn more. Find out more about our services at https://productivetherapist.com/ Key Timestamps 02:23 John's Marketing Journey07:00 Google Ads Expectations09:49 Budget and ROI Math14:02 Common Google Ads Traps17:03 DIY vs Hiring Experts21:08 Build Beyond Yourself24:41 AI and Search Changes32:58 RevKey and Wrap Up