Pick the Thing You're Backing | CEO Brief: 28 Sept-4 Oct

You've got three or four things you could put your name on before Christmas. This week, you pick one. This is your CEO Brief for 28 September - 4 October 2026. Chapter 9 of your Operating Year, The Audit. Week five: The Front Foot. This week runs backwards. Venus turns retrograde on Saturday, so the useful work goes at the front: pick it Monday, say it Tuesday, write it down Wednesday, then stop reopening the decision. In this Brief: why "stop everything" isn't my instruction for Venus retrograde, and what happened when I tried doing less in my own business the one-sentence test for choosing what you're backing through Christmas what "say it" actually means, and why you don't need a launch on Tuesday getting price changes and agreements in writing before Venus turns what belongs in your diary on Wednesday, and what doesn't why the sharp Friday email stays in drafts what to do when something suddenly feels urgent over the weekend your capacity instructions + Four of Pentacles for the week THE WEEK AT A GLANCE Monday · PICK IT Tuesday · SAY IT Wednesday · WRITE IT DOWN Thursday · DO IT Friday · PROTECT IT Weekend · LEAVE IT Mentioned in this episode: September Kit: · exact transit times below · Profitable Black Friday: Birth Chart Edition Profitable Black Friday: Birth Chart Edition Live Friday 9 October at 11am UK · £47 Decide what you'll sell, how you'll deliver it, what you'll charge, how you'll promote it and when it all happens. 📍 Get your ticket here: https://hollybray.com/blackfriday Instagram: @hollybrayceo https://www.instagram.com/hollybrayceo/ Show notes times (UK): Mars into Leo Monday 03:48 · Moon quiet Monday 10:50 to 15:42 · Sun trine Uranus Monday 17:21 · Moon quiet Wednesday 00:36 to 18:27 · Mercury opposite Chiron Wednesday 04:14 · Mercury into Scorpio Wednesday 12:44 · Moon quiet Friday 03:41 to 20:57 · Mercury square Mars Friday 10:14 · Mercury square Pluto Friday 21:42 · Venus turns retrograde Saturday 08:15 (8°29' Scorpio, direct 14 November) · Mars opposite Pluto Saturday 11:38 · Last Quarter Moon Saturday 14:27 · Sun opposite Saturn Sunday 13:29