Your Q4 plan starts one step too late (+ the 3 calls I'd make instead)

Everyone's Q4 plan starts with what they're going to add. Black Friday, the launch, the revenue target, the content. I think that starts one step too late. Before you add anything to October, November or December, the question worth asking is what your business already costs you on a completely ordinary Tuesday. Because whatever you add to Q4 gets added to the week you've already got, not the week you'd have if things were calmer. In this episode I take you through one client's business, 11 months on from the smallest change I've made in a client's business. We changed which half of the day she works on her own stuff. Her prices, the way her offers get delivered and what she hands over all moved after that, and none of it would have held without the part nobody sees, which is the same question asked every Monday for eleven months. Then I give you three calls I'd make for this quarter, with the dates behind each one. Why October to the middle of November is a review window rather than a build window, with Venus retrograde from 3 October and Mercury from 24 October. Why Black Friday gets designed backwards from December, with Mars moving into Virgo the day before it. And what December sets up for next year, as Saturn and Neptune both turn forward. Your job for the week is one job, and it needs a week of noticing rather than an afternoon of planning. I'm Holly, an operational business astrologer. Your birth chart is the instructions, and I turn them into decisions about how your business actually runs: what you sell, what you charge, when you work, what gets handed over and when you launch. 🌟 Three spaces are open in Constellation 1:1, six months from October. DM me STAR on Instagram, or reply to one of my emails! https://www.instagram.com/hollybrayceo/ hi@hollybray.com