Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire

Self-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early inventory bottlenecks and product setbacks, the company scaled beyond its initial viral launch to reach more than $3.6 million on its first restock. Today, DEZI continues to grow through strategic collaborations, building an autonomous brand designed to outlive its founder’s personal fame.  For more on DEZI, in show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.