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Podcast Episode

How Two Founders Turned a Dorm Room Experiment Into a Nationwide Retail Brand

Shopify Masters··6 October 2026·31 min

About this episode

Kent Yoshimura and Ryan Chen started Neuro in a dorm room, mixing nootropic powders into chewing gum and betting that a product nobody had tried before was exactly what people needed. A decade later, that bet paid off. Neuro is a nine-figure brand in major retailers nationwide.For more on Neuro and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.