Why Wayfair sees an opportunity at the high end

When Niraj Shah and his co-founder Steve Conine started selling furniture online more than two decades ago, furniture brands were skeptical. Today, Wayfair is one of the biggest names in the category, and it's betting heavily on physical retail, with three stores open now and another seven planned by 2028. At the same time, the company is pushing further into the high-end market through its Perigold brand and building out its trade business for designers. On this episode of the podcast, Shah speaks with host Dennis Scully about how the K-shaped economy is reshaping the way Wayfair thinks about its customers, how the designer trade business is evolving and why he believes retail's future is both online and offline. This episode is sponsored by Loloi and Resource Furniture LINKS Wayfair Perigold Dennis Scully Business of Home