Answer engines are replacing traditional search rankings. Jordan Koene, CEO and co-founder of Previsible, helps Fortune 100 companies engineer content for AI-driven discovery instead of standard SEO.…
FIFA covered every brand logo at the World Cup stadium, including Levi's. Jordan Koene, CEO and Co-Founder of Previsible, explains why the blackout backfired for the league and worked in Levi's favor.…
eBay's SEO strategy needs to adapt for AI-driven search. Jordan Koene, CEO and Co-Founder of Previsible and former Head of SEO and Content Development at eBay, explains where he'd focus first. He…
Search optimization terminology is splintering into competing acronyms. Jordan Koene, CEO and Co-Founder of Previsible, previously led SEO and content strategy at eBay and served as CEO of…
68% of Google searches now end without a click. Jordan Koene, CEO and co-founder of Previsible, explains why that traffic isn't lost—it's been redistributed into channels traditional analytics can't…
AI gives confident answers without the context to back them up. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where AI's missing context creates risk for go-to-market teams. She…
AI dashboards can look perfect while missing critical context. Kelly Hopping, CMO at 6sense and four-time marketing executive, explains how confidently wrong AI outputs mislead go-to-market teams. She…
AI gives confident answers built on missing context. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where that context gap hits go-to-market teams and how her CPG training shapes…
AI tools sound confident even when they're wrong. Kelly Hopping, Chief Marketing Officer at 6sense, explains where that missing context breaks go-to-market execution. She unpacks how account scoring…
AI segments and messages without full context can be confidently wrong. Kelly Hopping, four-time CMO and CMO at 6sense, explains why more automation doesn't equal more pipeline. She breaks down…
