UN 419 - Thomas Bunn. The Clarity Report.

Thomas Bunn is Global Chief Client Impact Officer at Zeno Group and the architect of Clarity 2030, a study of more than 1,400 communications professionals across 10 countries. The data surfaces a striking gap: 72% of respondents expect communications to have greater influence over business strategy by 2030, but only 29% feel fully ready. Thomas and Gabriella examine what's behind that gap, whether AI transformation is a technology problem or a people problem, and why earned media has become central to how brands get discovered in an LLM-driven world.