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Podcast Episode

Marketing Momentum: Improve Your Website in 90 Days Without a Redesign

The Avalanche Podcast··6 August 2026·4 min

About this episode

Send us Fan MailWhat phrase has Lance heard most in 12 years of running an agency? "I wish we would have started sooner."In this episode, Lance breaks down why website opportunities sit untouched for years and what to do instead of a giant yearly redesign. He walks through the quarterly rock approach: one meaningful website improvement every 90 days, with an owner and a deadline. From service pages to FAQs to case studies, he shows how small projects add up.You will leave with a simple way to improve your website four times a year and a list of rocks you can start this quarter.Subscribe to get every new episode.#MarketingPodcast #SEO #WebsiteStrategy #AvalancheCreativeGet these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.