Back to The Avalanche Podcast

Podcast Episode

Marketing Momentum: Why Google's AI Overview Gets Your Business Wrong

The Avalanche Podcast··31 August 2026·5 min

About this episode

Send us Fan MailYou can't edit an AI Overview, but you can improve what it reads.Lance opens with a client screenshot and one line: "This isn't true." Google had confidently told searchers a service was available at 2,000+ locations with no referral required. Nobody at the company wrote that claim, and no competitor published it. Google filled a gap in the source material with the most reasonable-sounding answer.This episode covers where those gaps come from, why submitting feedback to Google rarely changes anything, and how to rewrite the pages that made the wrong answer sound possible.Subscribe to get every new episode.#MarketingPodcast #SEO #AIOverviews #DigitalMarketing #AvalancheCreativeGet these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.