Zero-Click Search: Why Your Website Still Earns the Right Clicks

Send us Fan Mail68% of US Google searches now end without a click. On this episode of Marketing Momentum, Avalanche founder Lance Beaudry makes the case that the headline stat is misleading and that your website matters more in 2026, not less.Lance walks through why zero-click searches often lead to a click a moment later, why your business needs the right clicks rather than every click, and how a website made for humans tends to serve machines well too. He closes with five questions to test your most important pages, plus the difference between adding content and adding context.The goal was never to win every click. It is to earn the right ones and make them count.Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.