What does content marketing look like when creating more content is no longer enough? In this episode of the DMI podcast, host Will Francis speaks with Chima Mmeje, Senior Content Marketing Manager at…
How does your brand stay visible when search is shifting from rankings and clicks to mentions, citations, and AI-driven answers? And did you know that AI can't yet read the Javascript on your site?In…
Host Will Francis talks with Jason Jercinovic, advertising veteran and VP of Technology at North Highland in New York, about the state of new technology in the world of marketing. Jason talks about…
Host Will Francis chats with B2B marketing strategist Lee Odden about how we find the right influencers, how to decide who to work with, how to become an influencer, how to manage influencer…
Renowned copywriting expert and trainer, Kate Toon joins Will to talk about all you need to know about good copy. (That's copy, not content). She has a particular passion for SEO and is a top-class…
Ever wonder how Google really works and why understanding search is so key to digital marketing? In this episode host Will Francis chats with SEO expert Joe Williams about the history of Google's…
In this episode, host Will Francis meets James Williamson of London digital marketing agency 8th Dial who works hands-on with clients to optimize their online stores after they're up and running. They…
The rise over the last few years of Facebook and Instagram shops - Social Commerce - is proof that Social Media is not just a brand channel, it's an effective commercial channel. Host Will Francis…
CX simply means putting the customer first and relentlessly improving their experience of your business. Host Will Francis chats with veteran marketer and trainer Joe Wilde of MacDigital about putting…
In March 2020, top UK insurance brand Direct Line went ahead with a planned reboot of its successful brand. With a continued focus on the messsaging of the brand as "fixers", the character of Winston…
