The Real Scoop on Data, Personalization & Taking Your Seat at the Table - Erin Levzow, Del Taco (Taco Series #2)

Del Taco created a new position for Erin Levzow: VP of Marketing Technology, and you’ll hear why on this episode. Erin’s fresh perspective includes challenging the status quo when it comes to everything from big data, RFPs, and personalization to loyalty and the real meaning of “no.” An early digital marketing native, this tech-minded marketing executive brings years of experience in hotels -- and for leading restaurant brands like Wingstop and Freebirds -- to Del Taco where she’s focused on building a strong foundation for future growth and scale. Highlights include: Erin’s refreshing and realistic expectations about restaurant technology, data, and digital maturity Building a strong foundation and tying together your dataHer take on the future of loyalty & CRM, personalization and micro-segmentationHer approach to “always learning” in an ever changing digital worldHow she stays hyper-focused on the consumer “No” means she needs to find a better way … it never means no.Featured Taco Series Brands &  Speakers: Chipotle - Jonathon Relkin - #4Torchy's Tacos - Scott Hudler - #3 Fuzzy's Tacos - Laura Purser - #1Check out Qu's Annual State of Digital for Enterprise QSR & Fast Casual Brands