The Big Impression

Active· last episode 5 days ago

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~21 min episodes

About The Big Impression

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

Language: English
Type: podcast

Episodes(50)

1
Asana CMO Prachi Gore on how AI workflows are ‘completely disrupting’ the B2B playbook
29 Aug26m
2
How Tripadvisor and PMG are breaking down the brand-agency divide with an ‘in-residence model’
29 Aug14m
3
Warner Bros. Discovery’s Marisa Crocker: 'It's an attention economy' and live sports is the last great gathering place
29 Aug23m
4
Formula E CMO Ellie Norman on rewriting the rules of sports marketing
17 Aug27m
5
Tenzing founder Huib van Bockel on leaving Red Bull to build a natural energy drink challenger
17 Aug24m
6
BBDO's Nancy Reyes and Chris Beresford-Hill on why epic creativity is good for business
5 Aug19m
7
MINI CMO Jennifer Treiber-Ruckenbrod on the rise of AI bots and the risk of ‘water armies’
5 Aug23m
8
Disney’s Jamie Power explains why advertisers are buying audiences, not shows
5 Aug15m

+42 more — listen on the platforms above

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