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Asana CMO Prachi Gore on how AI workflows are ‘completely disrupting’ the B2B playbook

The Big Impression··29 August 2026·26 min

About this episode

Asana CMO Prachi Gore explains why AI’s biggest marketing opportunity lies beyond content creation, as agents reshape workflows, B2B buying and growth. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.