J&J Snack Foods CMO Lynwood Mallard on the art of keeping the 60-year-old ICEE brand cool

J&J Snack Foods CMO Lynwood Mallard talks nostalgia, National ICEE Day, and why authenticity, and not AI, is the future of marketing legacy brands like ICEE. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.