Every few months a new acronym shows up promising to replace the last one, and this year it's GEO. I brought Andy Crestodina from Orbit Media back on the show to settle a debate I keep having in my…
Every time you ask ChatGPT or Claude for a recommendation, you're training it to know you better, and that changes everything about how customers find your business. My guest this week is Vivienne…
If your Google Ads budget keeps climbing while your results stay flat, you're not alone, and you're probably starting in the wrong place. My guest this week is Jeff Coleman, founder of Factor Four…
Here's a question I ask every business owner who complains their marketing "isn't working": when's the last time you actually looked at your website like a stranger would? Because nine times out of…
If you've ever felt like local search is a game rigged for the big guys with bottomless ad budgets, this episode is going to change how you think about winning. My guest, Nick Cohen, is a rare…
LinkedIn is the one social platform that hasn't burned me out yet, and after this conversation, I understand why a lot more businesses should be paying closer attention to it. My guest is Kaila Vander…
You already know stories beat spreadsheets when it comes to winning people over. But what if the story itself isn't even the most important part? This week I'm talking with Jennifer Gardner, a Los…
The Saco Drive-In was at risk of going out of business. New movies were being released in digital format, requiring a nearly $100,000 investment in a digital projector. However, Honda's Project…
It's time to start marketing less and selling more. It's time to stop pitching yourself, and start positioning yourself as the go to resource for your ideal customer. So says Joe Pulizzi, the founder…
In a new feature on The Marketing Agents Podcast we'll be talking to real people about their own success stories using search, social & mobile to reach their ideal customer. Today we talk to David A.…
