Dial Your Own Dealership. You Won't Like What Happens

If a customer walked onto your forecourt, got ignored for three minutes, then was told to hang on while nobody came back, heads would roll. You'd call it a process failure and fix it that day. So why is exactly that happening on your phone every single day? Roughly one in three callers never gets through to someone who can help. They're not cold leads. They want to buy or book. And when they can't reach you, they don't wait around. They phone the independent down the road who picks up. Phone leads convert at nearly double the rate of internet leads, yet they're the ones we let slip through. This episode lays out where the calls fail, why voicemail is a dead end, and five fixes you can check today. What's covered: • The one in three callers you never knew you were losing • Why phone leads convert at nearly double internet leads and still get neglected • Hold times, voicemail and the exact points where calls fall over • The Monday morning crunch that makes the service desk the biggest offender • How missed calls are quietly costing you service loyalty and repeat sales • What happens to your net promoter score when a customer has to explain themselves three times • Five fixes, including the one most owners never do: dial your own dealership Host Simon Bowkett, or Skippy to regular listeners, runs sales training company Symco Training and spends his days inside real dealerships. This one is data led and personal. It started when he couldn't get hold of a newly acquired group on the phone, and a business partner asked him why it's so hard to spend money with dealers. Before you spend another penny on marketing, listen to this and go dial your own dealership. You might not like what you hear. About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words 'real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk