Selling In the Motor Trade is closing in on 300 episodes, and Simon Bowkett wanted to mark it properly. That means a thank you to everyone who has listened since the early lockdown episodes, and a…
Ever been told to go and prospect local businesses and thought, right, where do I even start? This one is for you. Simon Bowkett takes a client question about local business users, the buyers who are…
Think about every amber tyre your department advised on last year. Now count the customers who rang back and booked in purely to have them done. It fits on one hand. Colin McAllister spotted two in a…
Simon Bowkett is joined by Colin McAllister of John Clark Motor Group and Darren Bedford of Symco Training for a proper after sales conversation. They get into service plans and retention, the golden…
Do you actually want to be in the tyre business? It sounds like a simple question, and most dealers answer it with a quick look at the margin. Simon Bowkett reckons that's the wrong test. In this…
Here's the upsell that costs you nothing in workshop grief. No cars pulled back off the ramps at ten to four. No service advisor watching their CSI score go out the window. Air conditioning servicing…
If a customer walked onto your forecourt, got ignored for three minutes, then was told to hang on while nobody came back, heads would roll. You'd call it a process failure and fix it that day. So why…
Here is the trade-off nobody on the sales floor wants to admit. Every time your salesperson says just sell it to We Buy Any Car to kill a part-exchange objection, they are handing your best stock to…
Here is the uncomfortable bit. Your VHC videos probably aren't broken. Your technicians' script is. In this episode, Simon Bowkett, Skippy to most of the trade, explains why so many vehicle health…
Most used car managers still price off the auction book. Cazana wants to flip that on its head. In this panel episode, Simon Bowkett sits down with Ian, Mark and Darren from Cazana, the retail…
