From Addiction to Top 5% Sales Rep: Kenny Long’s Recovery StoryKenny Long has 26 years in the trades and is a top 5 percent earner in HVAC sales. He is also in recovery, and the two are not separate…
The First Electrician Episode of Close It Now (with Homer Coffman)Electricians get almost no training content built for them, and most of what does exist is the same rigid script every other trade has…
Private Equity, AI, and the Future of Home Services with Everett LippelEveryone in this industry is chasing the same buzzwords right now. Provide value. Automate everything. Scale fast. Almost nobody…
The 3 Bid Objection: What to Say When They Push Back at the Door"We're getting three bids" is not rejection. It is a smoke screen, and most reps fall for it in the first ten seconds.In this episode,…
At 412 pounds, Ruben Sanchez was waking up in the middle of the night gasping for air. Pre-diabetic. Sleep apnea so severe his wife begged him to do something. And running a second generation HVAC…
They said nothing would change. Then everything did.Sam Wakefield and Josh Baca have both lived the private equity acquisition from the front lines. Not from the boardroom. Not from the highlight…
Great branding will never fix poor operations. It will only make poor operations more visible, more expensive, and harder to recover from.Dan Antonelli has been in the branding world for over 40…
One in five people are neurodivergent. Half of them do not know it. And in home services and the trades, the number is likely even higher.The autonomy, the problem solving, the independence, the…
Recognize the 7 Mind Types - How Top Performers Speak Their Customer's LanguageMost salespeople treat every customer the same way. They use one pitch. One approach. One way of communicating. And it…
Today, we delve into the critical subject of combating burnout within the realm of HVAC sales. We elucidate strategies to sustain high energy levels and maintain peak performance amidst the inevitable…
