Why some Sales training might not change behaviour, with Mark Wills, CEO and Founder of Perception Selling.ai

Most sales teams invest in training, but see little change in results. In this episode, Mark Wills explains why performance is driven by behaviour, not knowledge. From discovery and client centricity to leadership and system-level thinking, this conversation unpacks how to turn sales methodology into real, repeatable performance. Find Mark and his team here: www.perceptionselling.ai