When disaster strikes, what happens to a destination's brand? From tsunamis to nuclear meltdowns to war, Jasmine and Piers ask how cities and countries recover. This week: Dubai, fresh from their own…
"People buy people" on social media. And among the many flavours that influencers come in is the CEO variety. If you are the head of a business in this age of social media, you are an influencer. So…
Did a sustainable sneaker brand really pivot into AI chips overnight? The truth is more complex and far more interesting. What looks like a bold branding move is actually a financial restructuring…
This week NASA has shared photos Shot on iPhone 17 Pro Max during Artemis II’s mission to the moon, thereby adding new and extraordinary content to iPhone’s “Shot On iPhone” campaign. In this episode…
This last week saw K-Pop Demon Hunters win two Oscars and tens of thousands turn out in Seoul to welcome back the group BTS. The K-Wave, as the love all things Korean is called, is a multi-billion…
Are you clear on the different brands of football competition? There's the Championship and the Champions League but they are completely different things. The Premier League is different from The…
"Should Diageo sell everything else and change its name to Guinness plc?" This headlines in the Irish Times sparked the debate in this week's podcast. Jasmine and Piers discuss the question and look…
In this episode Jasmine and Piers talk about flying cars. They explore the brands that are landing today and imagine the advertising that we are going to see tomorrow when these icons of futurism…
This week Jasmine and Hannah cover a social media scandal at the British Museum. Hannah explains the dos and don’ts of how to handle backlash on social and introduces us to AI model Elly Lin.
