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Podcast Episode

Is the Branding of The Premier League and Other Football Tournaments Confusing?

Marketing: Global Edition··16 March 2026·15 min

About this episode

Are you clear on the different brands of football competition? There's the Championship and the Champions League but they are completely different things. The Premier League is different from The League Cup but is the same as the Premiership and, weirdly the EPL. And League One is actually the third level of the football pyramid. Confused? We are. In this episode Jasmine and Piers are joined by friend, colleague and football super fan David Goulden to discuss the confusing world of football cup brands.