The opportunity has never been better for insights teams to earn a meaningful seat at the strategy table by reducing busy work and focusing on the key data that drives decisions. In this episode,…
The insights industry isn’t in decline, it’s being redesigned, and AI is accelerating that shift. In this episode, Jim Whaley, CEO OvationMR, joins host Jon Last, President, Sports and Leisure…
When AI agents can research products in depth and make tailored recommendations, the traditional role of brand as a trust shortcut may shrink. In this episode, Steve Phillips, Founder, Chair and Chief…
Four out of five US adults don’t trust an AI-generated ad, AI-driven product, or service, and that gap between business adoption and consumer acceptance is growing. In this episode, Idil Cakim,…
The old “commission research, present findings, move on” model is breaking as growth fragments, media splinters, and AI accelerate decisions. Ricardo Dalmas, Global VP of Insights & Analytics at…
The organizations that will lead with AI are those that balance privacy and utility through transparency about methods, limitations, and responsibilities across the data cycle. In this episode,…
Why do people often open up more to an AI moderator than to a human researcher? In this episode, Nick Graham (Founder, Vertemis) speaks with Alfred Wahlforss, CEO and Co-Founder of Listen Labs, about…
A human connection may build more rapport, but it may not change what people disclose. In this episode, host Zontziry “Z” Johnson, Founder of MRXplorer, talks with Matteo Cera, CEO, Glaut, about…
Is Research on the Brink? That’s the title of the new book from Brett Townsend, SVP of Strategy at Quester. Jon Last, President at Sports and Leisure Research Group, talks with Brett about how the…
How can we celebrate the innovators and leaders in Market Research? Crispin Beale, CEO of Insight250 and Group President of Behaviorally, has created the main platform for identifying these leaders.…
