Why No One Follows Brands Anymore

This week, Oren, Ashwinn, and Jordan debate whether building a brand account is still worth it and what brands should do instead. CHAPTERS00:00 The Brandfathers are back01:38 The US Open influencer backlash10:43 Do creators need real-world expertise?15:49 Why outrage keeps winning21:54 What legacy media gets wrong about creators25:04 Your competition is the entire feed28:36 Is building a brand account still worth it?31:16 Building a creator network around your brand33:48 Good Good, Callaway, and creative freedom36:06 Why traditional agencies are falling behind42:52 Growing Sun Powder and moving faster48:17 Why everyone should start a business49:54 AI tools that actually help55:47 Threads vs. X59:54 What’s happening with TikTok? Subscribe for more conversations about brands, culture, creators, and building businesses.