This week, Oren, Ashwinn, and Jordan debate whether building a brand account is still worth it and what brands should do instead. CHAPTERS00:00 The Brandfathers are back01:38 The US Open influencer…
The Brandfathers break down how the sponsorship bag got so big nobody's ashamed of taking it and why AI can't win the culture war it's already losing. Plus: why a top 0.5% AI user still can't explain…
This week, The BrandFathers take on the godforsaken “New Year, New You” campaigns and ask the tough questions: Equinox vs. Zumba: The fitness war you didn’t know you cared about. Equinox says, “We…
The CMO job became impossible this year. AI killed the work. Search killed the funnel. And the best marketers are now saying no to million-dollar offers. 00:00 World Cup buzz, MIA02:45 The anti-AI…
Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just…
Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so men can do it? 0:00…
OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live viewers can outvalue 2…
This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before…
Paul Graham finally admitted what marketers have known for years: we're in the Age of Brand. We break down why the founding marketer is now worth more than the engineer, why McDonald's CEO went viral…
We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival. Plus: the internet lost its mind…
