Why the Best Creatives Are Making More Money Than Ever

We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival. Plus: the internet lost its mind over a hockey photo, designers are spiraling, and we explain why you should go news sober immediately. 0:00 Intro2:02 Storytelling Hooks That Work5:48 H&R Block's $500K Green Screen9:39 VaynerMedia Made This12:00 Why Armra's Billboards Don't Work17:36 Gucci's AI Backlash23:35 Jack Hughes and the AI Photo War31:00 Designers Are in Shambles36:15 The Internet Creates Fake Problems41:10 Claude Built This Unprompted44:00 The $75K Brand Sprint Model As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬ Sub to our Newsletter: ⁠https://www.Brandfathers.org