What if the biggest mistake brands make isn’t failing to go viral, but believing they could control it in the first place? Oliver Atkinson sits down with Henry Jenkins, Provost Professor of…
Lydia Chan sits down with Raelene Metlitzky, Head of Content and Editorial at IAG, Australia's largest insurer, to explore why brand storytelling isn't the story of your brand, but a story that's on…
What if the biggest barrier to your marketing isn't your budget or your production values, but the fact that you're speaking to the 5% of the brain that's actually paying attention? Oliver Atkinson…
In this episode of Audience Connection, Lydia Chan sits down with Kristen Berke, VP of Entertainment and Branded Content Partnerships at LA Times Studio, to unpack a campaign that on paper shouldn't…
Lydia Chan sits down with Tori Jackson, Senior Manager of Partnerships and Commercial Strategy at Sundial Media and Technology Group — home to Essence, Refinery29 and Beauty Con — to explore how…
Oliver Atkinson sits down with media pioneer Bill Harvey, creator of Resonance Media Theory (RMT), to explore why understanding human motivation beats chasing attention, and how a breakthrough…
Oliver Atkinson sits down with speaker, consultant and author Jenni Field to explore why so many people inside organisations have quietly stopped believing their leaders, and what it actually takes to…
What if the biggest mistake brands make isn't saying the wrong thing, but not understanding the story their audience is already living? Oliver Atkinson sits down with Kristian A. Alomá, PhD, Founder &…
In this episode, co-hosts Lydia Chan and Olly Atkinson recaps his talk at AdFest 2026 in Thailand titled "Making People Care: Storytelling in the Age of AI,” where he strapped biometric trackers on 50…
In this episode of Audience Connection, Lydia Chan sits down with Jordan P. Kelley, Director of Content and Editor-in-Chief at Aivanta, to explore what it truly means to do brand storytelling right…
