The fastest-growing AI habit among consumers isn’t creating content or learning new skills — it’s shopping. Forty-two percent of consumers used AI to shop in the past month. Product discovery is the…
The CX platforms that many brands depend on are under serious financial pressure — Medallia’s five-billion-dollar equity wipeout is the most visible example, but the structural forces behind it apply…
The way brands understand their customers is changing in ways that are measurable, funded, and accelerating. This particular week made the case hard to ignore — a seventy-million-dollar revenue…
Synthetic audiences are everywhere now, but the question that actually decides whether one is worth trusting is rarely asked: how much of a real person does the model need before it behaves like the…
Large language models are now embedded in how many brands do market research — simulate consumer responses, get results in hours instead of weeks, at a fraction of the cost. But a rigorous Harvard…
Synthetic respondents have gone mainstream — AI stand-ins for your customers you can question without recruiting anyone, a focus group that never closes. But not all of them are worth listening to,…
For decades, brands have understood their customers through age, gender, and income — but those categories are losing their power to predict what people actually do. This episode of Know Your Audience…
Two findings from the same week tell one story. Consumers say seven in ten AI-made ads are missing their soul, while marketers are being told the smartest investment isn't creative at all but the…
Braze’s twenty twenty-six Global Customer Engagement Review found that ninety-three percent of marketing leaders believe AI helps them accurately understand customer needs — but only fifty-three…
