You Sold 150 Cars. Here's Why a 52-Year Veteran Says You Left 60 on the Table

If you are leaving sales on the table, you are likely missing the mark on dealership leadership. Learn the fix from a 52-year vet.Ed French, founder of Auto Profit LLC, joins the panel to explain why most managers fail to get their team to execute: they skip setting clear expectations. He breaks down the four components of a clear expectation and explains why your franchise agreement is not a business model. If you are tired of chasing local competitors, this discussion offers a roadmap to shifting your focus toward a larger BHAG.We also look at why financial statements track your wins but ignore your losses, and how to implement windshield time to actually coach your people. Whether you are a dealer principal or a service director, this session provides the framework to stop managing by accident and start building high-performance teams through intentional sales management.Subscribe for weekly dealership coaching insights and let us know in the comments how you set expectations with your team.