Data Engineering Meets Customer Experience: How AI Is Reshaping E-commerce - Shaun Gehring

Wells Fargo’s VP of Data Engineering and Analytics, Shaun Gehring, reveals how near real-time data feedback loops are transforming digital buying experiences. Discover why most companies are wasting resources on real-time data, how to use AI to create a more natural shopping experience without the creepiness factor, and strategies to align technical, marketing, and product teams for a more cohesive customer journey.