Anyone can buy a click. What decides whether a customer stays is the question they ask right after: did I do the right thing? That question has a name. In Smart Panda Labs' Six Decision Hurdles it's…
Dan Grossman is SVP of Marketing at Doctronic and founder of Antidote Group, a fractional CMO and advisory practice. He previously led consumer marketing at Snapchat, brand and product marketing at…
Loyalty programs are built to feel like nothing at all. You scan at the pump, an offer lands, and your points move. Megan Fortner, Senior Manager of Loyalty & CRM Marketing at RaceTrac, is here to…
Behavioral science is often treated like a list of biases you bolt onto a campaign. But that’s selling it short. It's really about understanding how real people decide in real contexts. Jen Clinehens,…
CarParts’ Senior Director of Customer Experience Aurelia Pollet reveals why most companies lack holistic CX leadership and how this creates a gap between customer expectations and reality. Learn why…
Wells Fargo’s VP of Data Engineering and Analytics, Shaun Gehring, reveals how near real-time data feedback loops are transforming digital buying experiences. Discover why most companies are wasting…
Slide UX founder and principal Erin Young shares when friction in user experience can be beneficial, how to balance information and simplicity for complex products, and why user research often catches…
Amerilife's Chief Lead Generation Officer Bill Decourcy shares game-changing strategies for performance marketing success. Discover how to harness the power of video and YouTube as attention-grabbing…
Smart Panda Labs co-founder Alex Corzo reveals why what happens after someone clicks on your marketing is crucial for conversions. Learn how to move beyond vanity metrics, create personalized and…
Great B2B design is more about what you remove than what you add in. Lior Shagan, Product Designer at Agora, breaks down how he turns complex investment and real estate platforms into experiences that…
