Rand Fishkin (my co-author!) is back on the show for a special episode about our new book, Zero Click Marketing. We talk about what surprised us while recording the audiobook, and some of the Zero…
Marketing keeps changing. But good marketing? Not so much. Sarah Stockdale, founder and CEO of Growclass, joins me to talk about what still matters as algorithms, AI, attribution, and the platforms…
Josh Ho, founder and CEO of ReferralRock, and I chit chat about marketing challenges and opportunities as of late. My fave part of this episode is when Josh explains how ReferralRock turns its…
Wil Reynolds joins me to chop it up over what AI is changing — and what it’s revealing — about marketing, expertise, and trust. We talk about using AI without losing your voice, why accountability may…
Wistia CEO Chris Savage joins me to talk about how marketing has evolved in recent years, especially now as attribution keeps getting harder. We also dig into building sustainable content programs,…
As AI makes it easier to produce more content, podcasting offers something increasingly valuable: unmistakable evidence of a real person behind those ideas. Erica Bonser, co-founder of Fan Club, joins…
It’s never been easier to create content — which means simply making content isn’t much of an advantage anymore. Today, I talk about what AI changes about the creator economy, why credibility is…
What happens when your marketing is clearly doing something — but attribution can’t tell you exactly what? In this conversation with Wistia’s Talking Too Loud, we dig into zero click marketing,…
This is me reacting in real time to news from Promptwatch and Petra Labs that Reddit just lost about 80% of citations in ChatGPT. TL;DR: chasing platform behavior is not a good strategy. Other…
LinkedIn’s feed has changed since I first published this episode — but the core idea holds up: the platform is trying to understand what you talk about, who should care, and what deserves…
