54.⁠ ⁠Building a Running brand so she NEVER has to rely on an algorithm AGAIN

Lucy Georgia joins me this week to chat running, content creation, and launching her own sunglasses brand, Sonny. We go back to how we first met, why she kept her social media private for years, her Ironman 70.3 and marathon majors, the real story behind building Sonny from scratch, and a Room 101 where she tells me exactly what she can't stand... Lucy: https://www.instagram.com/lucyge0rgia/?hl=enCalum: ⁠https://www.instagram.com/calumgoddard/?hl=en⁠Watch on Spotify:⁠https://open.spotify.com/show/3WGIXQz6Pa0V9WIa4gIxOV?si=e19d4acb7b964eeb⁠Follow on TikTok: ⁠https://www.tiktok.com/@motionalintelligencepod⁠ Follow on Instagram: ⁠https://www.instagram.com/motionalintelligencepod⁠Calum's Instagram: ⁠https://www.instagram.com/calumgoddard/⁠Calum's TikTok: ⁠https://www.tiktok.com/@calumgoddard ⁠YouTube channel: ⁠https://www.youtube.com/@UC4g2mhwrlRBzXhAsyXVWz4A ⁠Contact: motionalintelligencepod@gmail.com Chapters below. 00:00 - Kicking things off0:45 - Welcoming Lucy Georgia1:30 - How they met on the Tour de France3:37 - The truth about her surname5:18 - Keeping life private before going public8:02 - Her first ever social media post11:20 - Classics degree and life after uni12:40 - Becoming a runfluencer15:00 - Women, sport, and confidence16:56 - Imposter syndrome in running19:51 - Her first race: Hackney Half22:25 - Investing in Runna24:32 - Turning content into a business28:42 - Losing the joy and burning out29:06 - Keeping her relationship offline31:44 - Dealing with online hate33:19 - Taking on an Ironman 70.337:14 - Why she'll never do a full Ironman42:16 - The idea behind Sonny sunglasses45:48 - Designing and manufacturing the glasses49:46 - Branding and choosing the name53:27 - Unboxing Sonny sunglasses56:10 - What's next for the brand1:00:58 - Creator led brands and the future1:04:49 - Why YouTube is her anchor1:07:57 - Her favourite YouTube channels1:14:39 - Room 101: things Lucy hates1:24:11 - Wrapping up and where to buy Sonny