Mpho Mpofu, founder of Masutane and author of The Qual African, has more than 20 years of experience in qualitative research across Africa.In this episode, she explains why the idea of “the African…
In this episode, Cynthia talks to Samantha Loggenberg, founder of Insights Edge in South Africa. She has spent more than 30 years doing qualitative research across Africa and more than 40 other…
Africa cannot be understood as a single market research region.In this episode of Insights from Elsewhere, Cynthia Portugal speaks with Dharmendra Jain, from Kenya, founder and CEO of Actnable AI,…
Hyein Yoon from Korea shares how brands can approach Korea and Japan with stronger local insight and cultural context.In this episode of Insights from Elsewhere, Cynthia Portugal speaks with Hyein…
This episode features Jessica Dua, Senior Qualitative Manager at Cultural Traits in New Delhi, India. She shares her journey into market research and her experience leadingInsights for Impact Award –…
In this episode of Insights from Elsewhere, Cynthia Portugal speaks with Mitali Chowhan, Director General of the Market Research Society of India (MRSI), to explore the realities of market research in…
What does it really mean to be a “global citizen” in insights? In this episode of Insights from Elsewhere, Cynthia Portugal talks with Pratik Sharma, co-founder of Opsonomy. He was born in India and…
In this episode of Insights from Elsewhere, Cynthia Portugal speaks with Dave McCaughan, Sydney-born and Bangkok-based, about what it really takes to understand Asia beyond stereotypes and…
In this episode of Insights from Elsewhere, we talk to Irina Mukhametova, Advanced Nutrition Category Director for RG Brands in Kazakhstan. She brings her vast experience in various marketing and…
Rafael Cespedes from Chile discusses research culture, AI, data quality and the future of insights in Latin America.In this episode of Insights from Elsewhere, Cynthia Portugal speaks with Rafael…
