Podcast Episode
Why Digital Marketing Matters
About this episode
In this episode of Digital Dividends, Mark and Jodie talk about why digital marketing needs to be treated as part of your business strategy, not just a pile of disconnected tactics.They unpack digital strategy, websites, SEO, Google Ads, Meta ads, AI in marketing, budget, buyer touchpoints and why businesses need a clearer plan if they want better results.If you want to understand how digital marketing supports growth, not just activity, this one is worth a listen.