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HomeThe Business of Stories with Susan Payton
The Business of Stories with Susan Payton

The Business of Stories with Susan Payton

Active· last episode 7 days ago
Listen on Apple Podcasts
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~24 min episodes

About The Business of Stories with Susan Payton

In 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business of Stories, and used my simple storytelling frameworks in their content and marketing - to cut through the noise, communicate their value, build authority and create connection. If you struggle to get across who you are, what you help your clients do and why they should work with you – this podcast is for you. No matter what your life has looked like or what stage of business you are at, your stories are your greatest asset and, every week, I’ll show you how to find and share the ones that will do the ‘selling’ for you in your business, so you don’t have to! Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Download a free copy of The Business of Stories here: https://thebusinessofstories.com/freebook/ Grab The Storyteller’s Starter Pack here: https://thebusinessofstories.com/pack/

Language
English
Type
podcast

Episodes(50)

  1. 1

    Episode 51: SUMMER REWIND - The story your pricing is telling

    14 Aug29m
  2. 2

    Episode 50: SUMMER REWIND - How to show up as the Guide in your customer’s story

    14 Aug24m
  3. 3

    Episode 49: SUMMER REWIND - The stories you already have that will build trust

    31 Jul26m
  4. 4

    Episode 48: SUMMER REWIND - Why your stories aren't landing (and the simple fix)

    31 Jul26m
  5. 5

    Episode 47: Become the Only Choice: Building Your Category of One – with Olly Richards

    31 Jul37m
  6. 6

    Episode 46: What I did when I needed to make £20K in 30 days

    31 Jul24m
  7. 7

    Episode 45: The simple 7-step process that turns stories into sales

    31 Jul24m
  8. 8

    Episode 44: Journaling your way to clarity, confidence and better stories - with Sally German

    31 Jul37m

+42 more — listen on the platforms above

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WHICHPODCAST

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© 2026 WhichPodcast. All rights reserved.

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