Episode 57: Underused Story Strategies #1

About this episode

When you’re looking for clarity in your business, it’s easy to assume the answers are somewhere outside of you. In another strategy, course, or expert telling you what your niche, message or offer should be.But what if the answers you’ve been searching for have been hiding in your stories all along?In this episode of The Business of Stories, Susan explores one of the most powerful, and underused ways to use storytelling in your business.You’ll discover:The overlooked storytelling strategy that could completely change the way you build your business.Why looking outside yourself for clarity could be keeping your niche, message and offers feeling harder than they need to.The hidden clues in your past that can reveal the work you’re really here to do.How joining the dots between seemingly unrelated experiences can uncover your unique business sweet spot.The reason some marketing advice creates a full-body “no” and what your stories can reveal instead.How the golden threads in your journey can become something uniquely yours - and incredibly powerful in your business. This inspiring episode will help you see storytelling in a completely different way - as a tool for understanding the golden threads that run through your journey, and building strong business foundations that feel completely aligned with who you are.If you’re ready to stop searching outside yourself for the answers and start uncovering the gold that’s already in your stories, this episode is a must-listen.If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.comFREEBIES: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide hereDownload a free copy of The Business of Stories hereOFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: susan@thebusinessofstories.comLinkedIn: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.Mentioned in this episode:Free 5 Day Challenge Join Susan's free 5 day challenge from Monday 5th October - and learn how to share stories that do the selling for you. You'll get one small task to do each day, plus feedback and all your questions answered - and Susan will go live every night to help you share stories that create connection, build trust and inspire action. Grab your spot here at thebusinessofstories.com/5daychallenge - to join live or catch the replays.