Cloud Brokerage vs Starting Your Own - Erik Hatch [AJ Unfiltered]

How do you build a real estate team that actually makes money? Erik Hatch has sold over 8,000 homes and spent a decade in real estate coaching — and in this episode, he takes apart almost everything agents are taught about real estate team building.Erik went from professional poker player and youth minister — $70,000 in debt and zero homes sold his first year — to running a team that's closed 600+ homes a year for over a decade. He and AJ get into why the Millionaire Real Estate Agent (MREA) team math is broken, how to actually structure splits and profit, why your A players might be costing you money, and the daily real estate prospecting recipe his whole team runs on: show up, ten conversations, one post, two new contacts.They also cover the bigger shifts — starting a real estate brokerage vs. joining a cloud model like Real or Place, real estate recruiting, and why Erik just shut down the inside sales (ISA) department he was famous for, handing speed-to-lead and follow-up to AI instead.If you're a new agent weighing joining a real estate team, a team leader building or fixing one, or a broker-owner watching AI rewrite the business — this one's for you.🔔 SUBSCRIBE for more real estate coaching conversations 👍 Like this video if you got value from it 💬 Drop your biggest takeaway in the comments—📍 Connect with Erik Hatch: Instagram: @realerikhatch📍 Connect with AJ Hazzi: Instagram: @ajhazzi Vantage West Academy: vantagewestacademy.com—🎙️ AJ Unfiltered is a podcast for real estate agents, team leaders, and broker-owners who want to build a business that actually makes money — not just keep them busy. New episodes weekly.