Building a Food Business with Digital Marketing (Welcome)

Welcome to On Your Terms: Marketing Local Food! I'm Bethany Archer - former six-figure digital business owner turned cottage baker - and I'm here to teach you the digital marketing strategies that actually work for local food businesses. In this first episode, you'll learn: - Why Facebook only shows your posts to 3-8% of your followers (while email gets 40-50% open rates) - The four pillars of successful local food marketing: email/text, searchability, systems, and mindset - How I got a local food truck ranked in ChatGPT in just 3 weeks - Why algorithms don't pay your bills (and what does) - The single biggest expense in your business (hint: it's not ingredients) Whether you're a cottage baker, food truck owner, or farmers market vendor, this podcast will help you stop shouting into the void and start building a business that works for you - not the other way around. Resources mentioned: - Free Email Marketing Quick Start Guide: bethanyarcher.com/start Next week: The biggest marketing mistake that keeps you coming home with leftovers - and exactly how to fix it. Subscribe so you don't miss it. Let's build a business on YOUR terms.