Brand Building? The Wrong Influencer Can Kill Credibility

Katie Martell shares what makes a strong presenter/influencer for a brand, and why alignment is non-negotiable in B2B partnerships. In this episode of A Mind for Marketing, I'm joined by Katie Martell, marketer, speaker and one of LinkedIn's most recognisable voices in B2B. We unpack why follower count is a poor proxy for trust. You'll learn: Why human stories outperform product messaging The warning signs of ego-driven presenters How to assess values alignment before partnering with influencers If you're a senior marketer thinking about launching a show or collaborating with external voices, this conversation will help you avoid the most common mistakes. Audio Editor: Jake Wittlin Junior Video Editor: Zhane Inko-Tariah Music: SigmaMusicArt Batumi, Adjara. Free for use under the Pixabay Content License Get your Content Power Score. It's free!